discover

an ad for the discovery channel via ads of the world.
the ad (which must be viewed larger* to read the copy) is painfully true. kind of brings new meaning to "it's a sad, sad world". . .
even so, an a+ ad in my opinion.

agency: ogilvy & mather, india, new delhi

*in the instance that even after clicking through to the larger image, the copy is still illegible, please see ads of the world directly.