new york gets pretty

i thought this was a novel idea for the sephora company. attention-getting at least.
and apparently, from what i get of the article, it's already been a bit of a success in seattle.
otherwise known as strategic picnic planning, i'm convinced that splenda is the devil's doing.

5 Comments:
I wonder if that would really make me buy Sephora. I guess its about brand recognition. Maybe a lot of women don't think about buying makeup there until they're reminded?
This is a cool idea, but my day might be off to a bad start if I realized in the middle of a cup of coffee that I had been drinking out of a stranger’s cup.
ohno- it wouldn't really be a used cup, just a cup looking. . .as. . if . . it . . had been used. it sounds gross, but i still think it's a tad bit clever :)
I just saw this, and thought it was even more clever, but a much more devious product.
http://www.thecoolhunter.net/ads/TORONTO-PLASTIC-SURGERY/
my oh my. that is really good :)
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